The changing nature of strategy – and strategy consulting

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Strategy – or more accurately how organisations approach strategy – is changing. The past three years have highlighted even more clearly how the ‘traditional’ approach to strategic planning is no longer fit for purpose: the uncertainties about the future and realising just how quickly and radically things can change have shaken organisations’ faith in relying on a periodic strategic planning exercise focused on a document to map out their future.

Organisations need a more dynamic approach to strategy: it is in reality an ongoing journey, not a one-off project, and requires a different set of management skills. They need to strengthen their strategic capabilities – strategic thinking, strategic management and strategic leadership, and develop the skills to think about the future with all its uncertainties.

For management consultants working in strategy, this requires a shift from the ‘traditional’ focus on strategic planning to one in which organisations are looking for help to strengthen their strategic capabilities to enable them to adopt a more dynamic, adaptable and ongoing approach to strategy.

My article about this, The changing nature of strategy – and strategy consulting, was published in the February 2023 issue of the Centre for Management Consulting Excellence newsletter.

Centre for Management Consulting Excellence newsletter, February 2023

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